We were tasked with branding APT — the newest Northern Quarter hangout, tucked away on the third floor of Cane & Grain. Inspired by the fern bars of the 1970s, we developed an identity that feels inviting and exciting in equal measure.

The new brand pays homage to the building’s character while embracing the laid-back “apartment” vibe that defines the space. From the start, we knew this venue called for a simple, versatile icon — we didn’t want to reveal too much, just a subtle hint of what was waiting upstairs letting the space grow into whatever it wanted to be.