Our long-term hospitality clients, formerly known as The Smithfield Social, recently decided it was time for a change. Introducing The Social – a simplified name that called for a refreshed visual identity. We kept the essence of what people loved and elevated it with a cleaner, more confident brand that reflects its vibrant, community-driven atmosphere. The result? A contemporary look that feels both familiar and fresh, perfectly suited to a venue that effortlessly transitions from your favourite brunch spot to the ultimate late-night hangout.