Crazy Pedro’s is known for two things: their love of putting whatever the hell they feel like on top of pizzas, sometimes shocking, sometimes outrageous, and their love of tequila.

When it came to designing the packaging for their latest canned cocktail, the Sparkling Watermelon Margarita, they wanted to approach it from a completely different direction.

They wanted to make something that stood out amongst the chaos and colour of their usual branding, appealing not just to fans of Crazy Pedro’s, but to a much wider audience. The result: a refreshing can design with cool pink and hand-cut collage artwork drawing you in.

You can now try them for yourself — available only at Crazy Pedro’s.