Crazy Pedro’s is known for two things: their love of putting whatever the hell they feel like on top of pizzas — sometimes shocking, sometimes outrageous — and their love of tequila.

When it came to designing the packaging for their latest canned cocktail, the Sparkling Watermelon Margarita, they wanted to approach it from a completely different direction.

They wanted to make something that stood out amongst the chaos and colour of their usual branding, appealing not just to fans of Crazy Pedro’s, but to a much wider audience. The result: a refreshing can design with cool pink and hand-cut collage artwork drawing you in.

You can now try them for yourself — available only at Crazy Pedro’s.